We gave Altmode a distinct, friendly edge with bold serifs for a human touch.
Krushang Choksi
Member of the team
We gave Altmode a distinct, friendly edge with bold serifs for a human touch.
Krushang Choksi
Member of the team
In today’s workflow, conversations are scattered across endless apps — Slack, Teams, WhatsApp, email, and more. This fragmentation creates noise, missed updates, and unnecessary friction in staying aligned. For individuals and teams, the challenge is not the lack of communication, but the overwhelming clutter of too much of it. Without a system to unify and summarize, productivity is lost to constant context-switching and message overload. Altmode emerges as a response to this problem, transforming noise into clarity and sync.
In today’s workflow, conversations are scattered across endless apps — Slack, Teams, WhatsApp, email, and more. This fragmentation creates noise, missed updates, and unnecessary friction in staying aligned. For individuals and teams, the challenge is not the lack of communication, but the overwhelming clutter of too much of it. Without a system to unify and summarize, productivity is lost to constant context-switching and message overload. Altmode emerges as a response to this problem, transforming noise into clarity and sync.
Redefining the Familiar
This shift transformed Altmode’s identity into something memorable, approachable, and human-centered—a system that connects seamlessly with users while still being future-facing.
Most tech-forward brands today lean into minimal modern sans-serif typefaces and sharp digital color palettes, often resulting in a cold or overly “techy” identity. The challenge for Altmode was to avoid blending into this sea of sameness. Instead, we a sense of inclusivity and human connection. The choice of bold, curvy serif typography further reinforced distinction, standing strong against the modern sans-serif crowd while embodying confidence and personality.
Redefining the Familiar
This shift transformed Altmode’s identity into something memorable, approachable, and human-centered—a system that connects seamlessly with users while still being future-facing.
Most tech-forward brands today lean into minimal modern sans-serif typefaces and sharp digital color palettes, often resulting in a cold or overly “techy” identity. The challenge for Altmode was to avoid blending into this sea of sameness. Instead, we a sense of inclusivity and human connection. The choice of bold, curvy serif typography further reinforced distinction, standing strong against the modern sans-serif crowd while embodying confidence and personality.
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