We aimed to push what FMCG branding could feel like: minimal, intentional, and otherworldly.
Surya Pratap
Member of the team
We aimed to push what FMCG branding could feel like: minimal, intentional, and otherworldly.
Surya Pratap
Member of the team
For us, NUMA — was an experiment in building a world from scratch. From naming and brand foundations to packaging and storytelling, We wanted to push what FMCG branding could feel like: minimal, intentional, and otherworldly.
For us, NUMA — was an experiment in building a world from scratch. From naming and brand foundations to packaging and storytelling, We wanted to push what FMCG branding could feel like: minimal, intentional, and otherworldly.
Verbal Identity
A small glimpse of Brand strategy & verbal identity.
Clarity as ritual. NUMA transforms something as simple as water into a sensory reset. It’s more than hydration — it’s energy, balance, and intention, canned with precision and soul.
Verbal Identity
A small glimpse of Brand strategy & verbal identity.
Clarity as ritual. NUMA transforms something as simple as water into a sensory reset. It’s more than hydration — it’s energy, balance, and intention, canned with precision and soul.
Website & packaging
Websites & packaging design for NUMA & ensuring it feels consistent with other touchpoints.
NUMA’s design is about more than water — it’s about a feeling. The entire visual identity reflects a dreamy, futuristic, and minimal world. Imagine water not just as something you drink, but as a tool for clarity, energy, and ritual. NUMA tries to feel like it’s from another world, offering an experience that feels calm, clean, and spiritual, yet also very modern and sharp.
Website & packaging
Websites & packaging design for NUMA & ensuring it feels consistent with other touchpoints.
NUMA’s design is about more than water — it’s about a feeling. The entire visual identity reflects a dreamy, futuristic, and minimal world. Imagine water not just as something you drink, but as a tool for clarity, energy, and ritual. NUMA tries to feel like it’s from another world, offering an experience that feels calm, clean, and spiritual, yet also very modern and sharp.
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