swipe to see how The arrow-like form is subtly built into the lettermark, capturing the idea of progress and acceleration without relying on cliché arrow visuals.
Surya Pratap
Member of the team
swipe to see how The arrow-like form is subtly built into the lettermark, capturing the idea of progress and acceleration without relying on cliché arrow visuals.
Surya Pratap
Member of the team
Inspired by speed, precision, and forward motion, it captures the idea of progress through a subtly integrated arrow—without falling into clichés.Built on a precise geometric grid, every line and proportion is intentional, reflecting efficiency and balance.Its strength lies in simplicity—timeless, distinctive, and instantly recognizable.Like Apple, FedEx, or Nike, it proves that true memorability comes from refined simplicity, where every shape has purpose.
Inspired by speed, precision, and forward motion, it captures the idea of progress through a subtly integrated arrow—without falling into clichés.Built on a precise geometric grid, every line and proportion is intentional, reflecting efficiency and balance.Its strength lies in simplicity—timeless, distinctive, and instantly recognizable.Like Apple, FedEx, or Nike, it proves that true memorability comes from refined simplicity, where every shape has purpose.
Latest projects
Branding
Logo design
packaging
NUMA sparkling water branding
Future-facing, Ion-Infused Water (low calorie) light beverage drink.
Branding
Logo design
packaging
NUMA sparkling water branding
Future-facing, Ion-Infused Water (low calorie) light beverage drink.
Branding
Logo design
Design support
Altmode AI
An AI-powered digital workspace that unifies conversations into one smart platform.
Branding
Logo design
Design support
Altmode AI
An AI-powered digital workspace that unifies conversations into one smart platform.
